Posts Tagged ‘coca-cola’

Good day everyone , Hey I’m back and i do my assignment blog in this blog. Our new blog assignment is were in to find or choose a (3) three online brands that become successful in this year or maybe on the past years. The following brands are Coca-cola, Nike and Google.

Firstly, I want to introduce why coca-cola is one of  my list, we all know that this brand is now a part of a global brands that hit the taste of everyone.

We recognize the vital importance of participating in these online conversations and are committed to ensuring that we participate in online social media the right way. These Online Social Media Principles have been developed to help empower our associates to participate in this new frontier of marketing and communications, represent our Company, and share the optimistic and positive spirits of our brands.

http://www.thecoca-colacompany.com/socialmedia/

These Online Social Media Principles are intended to outline how these values should be demonstrated in the online social media space and to guide your participation in this area, both when you are participating personally, as well as when you are acting on behalf of the Company. It is critical thatwe always remember who we are (a marketing company) and what our role is in the social media community (to build our brands) . The same rules that apply to our messaging and communications in traditional media still apply in the online social media space; simply because the development and implementation of an online social media program can be fast, easy, and inexpensive doesn’t mean that different rules apply.

The Company encourages all of its associates to explore and engage in social media communities at a level at which they feel comfortable. Have fun, but be smart. The best advice is to approach online worlds in the same way we do the physical one — by using sound judgment and common sense, by adhering to the Company’s values , and by following the Code of Business Conduct and all other applicable policies.

http://www.thecoca-colacompany.com/ourcompany/index.html

This is also a brand of soft drinks that i really want to drink.

►Lets go now to the next brand the NIKE , I am sure that majority or maybe all of us familiar in a brand name NIKE. the data below shows the chart why NIKE belongs to the top online brands.

According to http://biz.yahoo.com/ic/14/14254.html Nike, the Greek goddess of victory, helped others succeed in times of war. NIKE, the world’s #1 maker of athletic footwear and apparel, does more dominating than assisting, to capture a hefty share of the US athletic shoe market. It designs and sells footwear and uniforms for a wide variety of sports. NIKE also sells upscale Cole Haan shoes, as well as athletic apparel and equipment. It operates NIKETOWN shoe and sportswear stores, NIKE factory outlets, NIKE Women shops, and sells its products online. Overall, the company sells its items in some 690 NIKE-owned retail stores worldwide and through about 23,000 retail accounts in the US and via independent distributors and licensees in other countries.

Industry Top Performers
Intraday Price Performance

% Change

Market Cap

JUMBO BAG LT(BSE INDONEXT)[JUMBOBA.BO]

+9.61%

$0

Tumi Holdings, Inc. Common Stoc [TUMI]

+8.39%

$1.1 B

R.G. Barry Corporation [DFZ]

+5.38%

$145.4 M

K-Swiss Inc. [KSWS]

+5.14%

$104.0 M

WORLDW LE EX [WWLEATH.BO]

+4.84%

$0

Market Capitalization

% Change

Market Cap

BATA INDI LT [BATA.BO]

+2.21%

$43.3 B

BATA INDIA LTD [BATAINDIA.NS]

+2.16%

$43.3 B

Nike, Inc. Common Stock [NKE]

+2.19%

$42.2 B

YUE YUEN IND [0551.HK]

-2.10%

$39.2 B

NIKE -B- [NKE.DE]

-0.80%

$34.6 B

Financial Highlights
Fiscal Year End: May
Revenue (2011): 20862.00 M
Revenue Growth (1 yr): 9.70%
Employees (2011): 38,000
Employee Growth (1 yr): 10.50%
Key People
Chairman: Philip H. Knight
President, CEO, and Director: Mark G. Parker
President Global Operations: Gary M. DeStefano
Industry Information
Sector: Consumer Goods
Industry: Textile – Apparel Footwear & Accessories

How I wish i become a one of the lucky person who will avail all the products of the NIKE, but to tell the truth this product is the best and quality for the user or for the people.

►And finally we go now to the last online brand that i choose, the GOOGLE, why Google is one of the three (3) top online brands for me, simply because the Google is on of my sources in conducting a research about my assignment, project or sometimes a picture or location that i want to have or look for. This site is very useful to everyone , all you want to find it is in here just simply go to their website and type the categorized that you want to search in their search bars then immediately there is many results that you can choose, it depends to the searcher if what if the result the he or she preferable to read.

According to the site that i accidentally found or the blog http://blog.v7n.com/2007/01/31/googles-branding-strategy/ Google has perfectly executed a branding strategy which has proven to be one of the most brilliantly effective branding strategies witnessed by man.

A recent study byBrand Keys revealed the obvious: Google is #1 of all Internet brands for brand loyalty. If you’ve ever been online, the irrational and almost fanatic brand loyalty of Google fans is hard to miss. In several forums, from Doug Heil’s IHelpYou Services Forums to Brett Tabke’s WebmasterWorld.com, questioning Google’s moral superiority can result in emotionally-charged name-calling and abuse. One can only imagine if given the choice between GoogleGuy and Jesus Christ today, we would most likely be mourning the loss of The Nazarene again.

When critics do question the moral superiority of Google, the Google groupies rush to defend their icon of all that is pure and good, saying “Google is completely objective” and “Google is a shining star,” and quoting the Google doctrine, “PageRank – and Google – is the democracy of the web.”

Top 10 Web Brands for March 2012 (U.S., Total)
Rank Brand Unique Audience Time per Person (hh:mm:ss)
1 Google 174,295,000 1:50:30
2 Facebook 152,763,000 7:09:23
3 Yahoo! 142,691,000 2:27:42
4 MSN/WindowsLive/Bing 130,236,000 1:37:59
5 YouTube 128,097,000 1:34:58
6 Microsoft 98,152,000 0:46:02
7 AOL Media Network 86,268,000 2:44:02
8 Amazon 77,183,000 0:34:34
9 Wikipedia 75,354,000 0:18:42
10 Apple 75,227,000 1:00:25
Read as: During March 2012, 174.3 million unique U.S. people visited Google websites. 

Source: Nielsen http://blog.nielsen.com/nielsenwire/online_mobile/march-2012-top-us-online-brands/

Wow its a nice blog isn’t it? that’s why this is part of my assignment the Google is not just a website for me it is a savior or a friend in terms i need to come up and gathered information.